Surfers will wait hours for the tide to change, to catch that perfect wave. It’s so worth it…

But did you know that you’ve got less than 3 seconds, before potential clients get tired of waiting for your website to load?

1. 2. 3. And they’re gone.

Surfers can’t change the tides, so they wait. Your potential clients however, have a choice. If you’re lucky, they’ll wait. But if they’re like the 40% of people that abandon a website that takes longer than 3 seconds to display, you’ve lost them. They’ll go somewhere else.

Let your clients come to you

You can have a solid business model, the best product on the market, an exceptional team and a beautiful website, but that’s all wasted if you can’t get your foot in the door. There’s an opportunity here. An opportunity to allow your business to grow. To stop paddling upstream, and let new clients come to you.

How to improve your website speed

Website speed is impacted by multiple factors, not just quality web hosting. There are plenty of ways to speed up your website. While some require a technical background, you can start today by reducing the size of your unnecessarily large images. And don’t just take my word for it. You can compare before and after results in your Google Analytics >  Behaviour > Site Speed > Overview.

Hold onto that extra 40% of potential. Have your website performance checked for recommendations. All you have to do is ask.

Photo credit: Sebastián León Prado

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