There are plenty of image formats you can use on your web design. The most common being JPEG, PNG and GIF. Each serve a specific purpose, but we’re seeing more and more PNG’s being used unnecessarily.
I say unnecessarily, because when used incorrectly, PNG’s have a negative impact on your SEO.
You only want to be using a PNG on your website when an image requires a see-through background. Now, before I explain why this effects your SEO, I want to drive this home.
- If you can’t think of a reason your image requires a transparent background, don’t use a PNG.
- If you’re unsure what type of image you’re working with, quickly check online.
How PNG’s impact your SEO
PNG’s are super smart files, and are essential to web designers, but they come with a cost. PNG file sizes are bigger, so take longer to load on a website.
You’ll hear me go on about speed whenever I’m talking about how to improve your SEO. That’s because everybody loves a speedy website. And keeping inline with what Google really want: if people love speed, so does Google…
Quick SEO tip
Only use PNG images in your web design when a see-through or transparent background is essential. For other areas on your site, make use of SVG and compressed JPG’s. It’s really easy to convert a PNG to a JPG. This will contribute towards your page load time so in turn will help improve your SEO.