When you add content to your website, are you writing for humans or search engines? Consider this carefully, as the answer will drastically impact your efforts, and results.
Yes, we are always being pushed to follow Google’s rules, and yes, increasing your visibility online is important, but there is a finesse to getting the right balance.
Search engine optimization (SEO) hinges on many factors, not just content and keywords. So focus on what you know best: your brand, products, and services. Write about your unique selling points and why people should choose your products and leave the Google requirements to those who live and breathe SEO.
After all, there is no value in attracting “drive-by” traffic – visitors who quickly leave your site without engaging. You want visitors who can find your website, explore your content, and stay longer because they find value in what you offer. These engaged visitors are more likely to reach out and become loyal customers or clients. So, always remember who you are writing for: your ideal clients. By focusing on their needs and interests, you build a connection that goes beyond just meeting search engine requirements.
At the end of the day, it’s humans who will hire you or buy your products, not Google.