At a very high level, SSL Certificates offer your website visitors an extra level of security. This has been the case for many years, so why are we focusing on SSL’s now?
Historically, SSL Certificates were used by those accepting payments via their website (online shops and ecommerce websites) to secure their users data and financial transactions.
While this is still relevant, and highly recommended for Australian companies with ecommerce websites, there’s now another angle to consider: Did you know that SSL Certificates can improve your SEO?
How an SSL Certificate can improve your SEO (visibility on Google)
The logic is simple really. Google have always been on the side of the internet user, those using Google to search for relevant information. Always aiming to make Google search results more relevant, easier to use or faster.
With these goals in mind, and the increase in malicious users or hackers, it’s only natural that Google start to reward those that are looking after their users. Regardless of whether there are financial transactions passing via the website or not, if you’re keeping your users safe and secure, Google will show gratitude through improved SEO.
Now as with all other properties that Google look for when deciding to rank your website, having an SSL installed is not going to instantly boost you pages ahead of your competitors. But no singular SEO action will do that. Coupled with an SEO strategy and ongoing efforts however, you will see results.
4 Steps towards improved SEO
1. As non-technical as this article may sound, SSL certificates require extensive web development and server knowledge to setup, configure and install on your server. Contact your digital agency or web hosting provider to request an SSL certificate.
2. Once setup, you’ll be running off a different URL i.e. https:// instead of http:// so make sure to have the necessary redirects setup, have your Google Analytics account updated and, let Google know of the change.
3. Update all references to your website that you have access to, like your email signatures, social media profiles and internal links on your website – the more references to the secure URL the better.
4. Monitor change in your SEO efforts over the next few months, and continue with your existing SEO strategy. SEO is a long term commitment, but one certainly worth doing.
Before you give up on it all
If your Australian web hosting provider is unable to assist with an SSL, or you’re looking to review your SEO strategy, please contact our team to discuss your requirements further.