On the 21st of April 2015, Google are going to give a higher ranking to website pages that are responsive and mobile friendly, for searches made on mobile devices.

While Google’s change may mean some shuffling around to ensure that your website is not negatively effected, we think this is a positive move forward and agree with the logic:

Google are here to link website users to the most relevant websites. So while Website A may offer the most relevant information to a specific search, what if the person searching is on an iPhone, and Website A uses Flash? Or the website simply isn’t responsive? If you weren’t already aware, Flash technology does not render on iPhones, and websites that aren’t mobile friendly, don’t either. So is Website A still the most relevant search result for a mobile user?

You’ll also like: How to check if your web pages are mobile friendly

From the 21st of April 2015, Google’s new algorithm will work off the logic that if Website A is barely accessible on a mobile, it certainly cannot be the most relevant suggestion to a mobile user, and will be demoted in search results. Mobile friendly websites will in turn be bumped up the search results page.

So, where to from here? There are a few options in moving forward, and if you act now, enough time to to ensure that all your SEO efforts and your “page 1″ status is not negatively impacted. Please get in touch with our team to discuss any questions, concerns and the best way forward for your website.

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