Watertight Systems
Building trust with quality waterproofing services online.
Key Results: 44% increase in user engagement.
The Brief
Watertight Systems, a long-standing Phancybox client since 2015, needed a website refresh that reflected their exceptional service and growing reputation. Their old site was dated and no longer aligned with the quality of their roofing and waterproofing work across Wanaka and Queenstown.
The goal was to create a sleek, upmarket website that showcases their award-winning projects, clearly explains their services, and helps them continue to rank strongly on Google. The project also needed to streamline content so it was easier for prospective clients to understand what they do and why they should choose Watertight Systems.
+ 44%
+ 31%
Increase in new website visitors.
"We worked with Judy from Phancybox on our new website and couldn't be happier with the result. She was an absolute pleasure to work with - professional, responsive, and genuinely invested in bringing our ideas to life. Judy not only translated our vision into reality but elevated it, creating a website that was even better than we had imagined. We're thrilled with the outcome and would highly recommend Phancybox to anyone looking for an excellent website designer!"
Ludmilla Wist, Watertight Systems, Wanaka
Our Client
Watertight Systems is the Southern Lakes’ most experienced roofing and waterproofing company. They work with New Zealand’s leading architects and building companies to deliver high-quality residential and commercial projects, with a focus on architecturally designed homes.
Built on trust and backed by years of experience, their team combines craftsmanship with attention to detail, ensuring every project stands the test of time.
Our Approach
Modern, premium web design
We gave the website a bold, polished look with a dark moody background, clean white text, and subtle red accents that align with their branding. Striking project photography from Wanaka and Queenstown brings their work to life and positions them as leaders in their field.
User experience uplift
The redesigned website is simple to navigate, with a clear structure that guides users through services, projects, and contact options. The design and copy now reflect the same level of professionalism and quality as their client experience.
Ongoing website support & fast hosting
We’ll continue hosting and maintaining the website, ensuring it stays fast, secure, and future-proof as the business evolves.
With flexible support options, Watertight Systems can free up internal resources and stay focused on their goals.
Restructured content & clear messaging
To reflect their business growth, we restructured the content to showcase new services like warm roof systems, green roofs, and metal roofing. The copywriting was refined to make the services clear, easy to read, and customer-focused.
Search engine optimisation (SEO) improvements
Maintaining and improving search visibility was a priority. Given our speciality in SEO services, we baked industry requirements into every layer of the project, optimising the new structure, refining headings, code structure and improving on-page SEO, so that their website continues to rank well in a competitive space.
FAQs
Can Phancybox design premium WordPress websites for trades and service businesses?
Yes. We specialise in creating custom WordPress websites for trades and service-based businesses across Wanaka, Queenstown, and the Southern Lakes. Our designs focus on modern visuals, clear messaging, and showcasing your work to build trust with potential clients.
Do you offer hosting and ongoing website support?
Absolutely. We host and maintain your website so it stays fast, secure, and future-proof. Our flexible support options allow architect, roofing and building companies to focus on projects while we handle technical updates and troubleshooting.
Can you improve SEO for local trades businesses?
Yes. We optimised Watertight Systems’ site with on-page SEO, heading structure, code improvements, and location-aware strategies, ensuring they continue to rank for roofing and waterproofing services in Wanaka, Queenstown, and surrounding areas.
Can Phancybox create websites that showcase high-quality project photography?
Yes. We incorporate striking visuals from your real projects to build trust with prospective clients, demonstrating your craftsmanship and the quality of your work.
Ready to get started?
Let's discuss your website project
Get in touch today to discuss a website that speaks directly to your clients' needs and sets you apart in the construction industry.