Stoked Stainless

Project Details.

Retail / Ecommerce​

Wanaka, New Zealand

Web Design, SEO, Web Hosting, Web Development & Web Support

Wanaka Web Design for Stoked Stainless.

Stoked Stainless create luxurious outdoor leisure products, from BBQ racks to outdoor bathtubs and hot tubs.

Not only are their products built using quality stainless steel and cedar materials, they’re also all handmade, right here in New Zealand.

The Challenge.

The quality, craftsmanship and materials used at Stoked Stainless are second to none. But, since people can’t always see and touch these products prior to purchasing, we needed to promote their value via the website.

Our biggest challenge was around appropriate imagery, to give potential buyers an idea of what to expect when they own a Stoked product. 

Retaining & improving existing SEO scores.

A website redesign offers a number of opportunities alongside the design and functional aspects. A redesign is the perfect time to review and implement an up to date SEO strategy. Google are constantly changing their algorithms. So while a website may have been optimised 3 years ago, or even 8 months ago, today, it’s all changed.

A website redevelopment lets us replan and implement all key aspects around search engine optimisation (SEO), from the ground up. From the way that the actual code is developed, and the position that it’s placed on each unique page, to the software used on the hosting server and the framework put in place to build the website. Code is optimised. Text is optimised. Images are optimised. Software is optimised. Servers are optimised. Strategies are optimised. There are literally hundreds of SEO adjustments to make. Did you know that Google look for over 200 settings per page when deciding if you should appear on page one or not?

With SEO, it’s a collection of all the little things, like the pixels on a tv.



“My wife and I have used Phancybox to produce websites for both our businesses. They did a fantastic job, the websites look stunning! Thanks a lot.”

Dan Young, Business Owner, Stoked Stainless