PTGA
A not-for-profit initiative setting the standard for polar tourism.
The Brief
Our challenge was to create a flexible platform for a not-for-profit organisation that could grow as the Polar Tourism Guides Association’s (PTGA) mission expanded.
We needed to ensure the website would support a shifting direction as the concept of polar tourism evolves.
Our Client
The PTGA is a not-for-profit organisation dedicated to creating international standards for the polar tourism industry. Their mission focuses on educating all involved in the industry to help preserve the delicate ecosystems in the polar regions.
Backed by a team of passionate industry professionals, the PTGA is already gaining traction with membership buy in from some major influencers across the globe. Their not-for-profit status ensures that the focus remains on the environment and sustainable tourism, rather than financial gain.
Our Approach
Establishing an online presence
We began with a custom landing page to give PTGA an online presence while they reached out to potential members.
Building the full website
Next, we launched the full website to inform potential members about the PTGA’s goals, values, and benefits of membership.
Membership functionality
Finally, we introduced the membership functionality, allowing members to join and manage their profiles online, ensuring the site could accommodate PTGA’s ongoing growth and member engagement.
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