PositiveMedicine
A website for PositiveMedicine’s proactive health movement.
The Brief
PositiveMedicine engaged us to design a website that would reflect their mission to inspire and educate New Zealanders on the importance of proactive health care.
The goal was to build a platform that communicates their values, services, and expertise while providing a seamless user experience.
Additionally, the website needed to be fully optimised for Google to drive traffic, raise awareness, and establish a strong online presence for this emerging brand.
Our Client
PositiveMedicine, founded by Dr. David Beaumont, is dedicated to transforming the way Kiwis approach health by emphasizing proactive, preventive care.
Through a holistic focus on physical, psychological, emotional, and spiritual well-being, PositiveMedicine is guiding individuals and corporate teams toward a vibrant sense of health. With a unique approach to disease prevention, the organization is reshaping the conversation around well-being in New Zealand.
“Judy and the Phancybox team have been awesome to work with, they patiently supported us as we developed our product and listened to what we really wanted to develop a website that we at Positive Medicine are super happy with, thank you Judy.“
Gayle Snyders, CEO PositiveMedicine, New Zealand
Our Approach
Beautiful branding
The branding created by Leigh Cooper set the foundation for the website’s aesthetic. We ensured that the website matched PositiveMedicine’s clean, fresh, and professional look while offering the flexibility to grow as the business evolves. A strong, consistent brand presence is essential, so we made sure the design aligned perfectly with PositiveMedicine’s long-term vision and audience engagement goals.
Lightning fast web hosting
Speed is crucial for keeping visitors engaged, so we prioritized fast, reliable hosting.
With studies showing that users expect pages to load in under three seconds, we optimized the entire infrastructure, including the server, software, and code, to ensure a smooth and fast browsing experience that would benefit both the users and the SEO rankings.
Advanced search engine optimisation (SEO) for brand awareness
As a new business, PositiveMedicine needed to overcome the challenge of low online authority – an essential for attracting new visitors online.
To address this, we implemented a comprehensive SEO strategy from the outset. We worked on boosting the site’s visibility quickly by strategically targeting relevant keywords and enhancing its discoverability across Google.
Key target keywords are now on page one of Google, expanding their reach to a broader audience.
Ready to get started?
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