Level Construction
Renovating Level Construction’s performance & position.
Key Results: 185% increase in overall website visitors.
The Brief
When we launched the original Level Construction website seven years ago, it perfectly captured the luxury homes they build in Wanaka. Over time, though their craftsmanship remained exceptional, the site no longer conveyed the right message. We revisited Level Construction’s goals, revenue streams, and marketing channels to shape a new strategy.
Our first step was a complete website redesign to reposition their brand and enhance performance.
With a 178% increase in new visitors from Google search, we think we nailed it.
178%
Increase in first-time website visitors.
123%
Increase in website engagement.
185%
Increase in website visitors.
Our Client
Level Construction is a premium building company based in Wanaka, specializing in high-quality residential builds and renovations.
Known for their craftsmanship and attention to detail, they create luxurious, bespoke homes that reflect the natural beauty of their surroundings and the unique visions of their clients.
“We can not rate the team at Phancybox highly enough. They are excellent to deal with, efficient, great communicators, professional and they provide a result driven service second to none in my experience. Extremely happy to recommend them to any business or individual.”
Robyn Millar, Business Owner, Level Construction
Our Approach
The search engine optimisation (SEO) fine print
Some SEO elements have lasting benefits, so we carefully carried them over to the new site. This retained Level Construction’s SEO history, signalling to Google that they remain a top recommendation for relevant searches.
185% increase in website visitors
Even with regular SEO updates, older sites can lose their edge over time. Redesigning the seven-year-old Level Construction website allowed us to leverage current best practices to fully engage Google. From optimized code and tailored server configurations to refined on-page SEO and next-gen imagery, we took every measure to maximize SEO impact.
When it comes to SEO, every detail matters—and a fresh start is invaluable.
Building off a solid foundation
We kept Level Construction on WordPress, which offered the right tools to support their goals. The key change was moving them from an outdated theme to a more robust framework, which boosts site longevity and reduces risks.
A phased approach
We love phased website launches, especially for redesigns. For startups, this approach supports cash flow, maintains momentum, and allows for data-driven decisions before adding extra features.
For established businesses like Level Construction, phased releases ease time and resource pressures, letting teams focus on their strengths.
Ready to get started?
Let's discuss your website project
Get in touch today to discuss a website that speaks directly to your clients' needs and sets you apart in the construction industry.