Blue Chair Wisdom
Guiding people through complex conversations and personal transformation.
Key results: 134% increase in organic search results.
The Brief
Blue Chair Wisdom needed a website that reflected the depth and sensitivity of their work, helping individuals navigate personal challenges and trauma through meaningful conversations.
The goal of this web design project was to create a digital presence that would establish trust, encourage engagement, and increase visibility on Google, making it easier for people to find and connect with Blue Chair Wisdom. The design needed to capture the complexity of human experiences while maintaining a welcoming and supportive feel. As a business within the healthcare sector, the website also needed to align with industry standards while remaining approachable and human-centric.
+ 1min
Increase in average engagement time per user
+ 50%
Increase in the number of new visitors to the website.
“Judy and Nick’s approach to building my website at bluechairwisdom.com balanced professionalism with creativity. They welcomed my ideas (even the whacky ones!) while providing thoughtful, original suggestions that enhanced the final site design and functionality. They were receptive to my feedback and their practical knowledge made the process seamless.
As someone in the healthcare and wellbeing space, I appreciated how they understood the unique challenges of my industry. Working with them is a real pleasure and I highly recommend them to anyone looking for a no-nonsense web development experience that delivers results.”
Brenda Wille, Blue Chair Wisdom, Healthcare and Wellness, New Zealand
Our Client
Founded by Brenda Wille, Blue Chair Wisdom provides a space for individuals to explore difficult topics, address personal struggles, and find clarity through expert guidance.
With a wealth of experience and a deeply personal approach, Brenda offers transformative conversations that empower her clients.
As part of the healthcare sector, Blue Chair Wisdom supports people in their emotional well-being, complementing broader healthcare services that address mental and emotional health.
Our Approach
Increased visibility on Google
We implemented an advanced search engine optimisation (SEO) strategy to help Blue Chair Wisdom reach more people in need of support. By optimizing content, structure, and performance, we ensured that those searching for help within the healthcare sector could easily find the website and learn about the different ways Brenda can assist them.
Building trust and bridging the gap
Trust is crucial when dealing with highly sensitive topics. The website was designed to create an immediate sense of safety and credibility, ensuring visitors feel comfortable reaching out.
Brenda’s personal journey and expertise were highlighted throughout the site to establish authenticity and connection, particularly in the context of healthcare and emotional well-being.
A design that reflects real conversations
The web design embraces abstract shapes and an intentionally asymmetrical layout, reflecting the unpredictability and complexity of the topics Brenda works with.
While the structure remains intuitive and user-friendly, the design mirrors the non-linear nature of personal growth and healing.
Personal storytelling through imagery
All photography used on the website features Brenda’s own personal experiences, reinforcing her deep understanding and commitment to the work she does.
This personal touch allows visitors to see the authenticity behind Blue Chair Wisdom and feel reassured in taking the next step.
FAQs
Can Phancybox design websites for healthcare and wellness businesses?
Yes. We specialise in creating custom WordPress websites for healthcare and wellness businesses, like Blue Chair Wisdom in Auckland. Our designs focus on building trust, communicating expertise, and providing a welcoming, professional online presence.
Do you offer hosting and ongoing website support for healthcare sites?
Absolutely. Phancybox hosts and maintains your website so it stays fast, secure, and reliable. Our support options include WordPress updates, troubleshooting, and content edits, allowing healthcare professionals to focus on their clients.
Can Phancybox improve SEO for healthcare and wellness businesses?
Yes. For Blue Chair Wisdom, we implemented advanced SEO strategies, optimised page structure, content, and code, and ensured fast loading speeds to increase organic visibility and reach clients in Auckland and across New Zealand.
How does Phancybox create a website that builds trust?
We highlight personal stories, professional expertise, and authentic imagery, as we did for Blue Chair Wisdom. A well-designed website that reflects your brand helps clients feel confident and reassured before contacting you.
Can Phancybox design websites that reflect complex or sensitive services?
Yes. We create intuitive, professional websites that visually and structurally support sensitive or complex industries, ensuring visitors feel comfortable navigating the site and engaging with your services.
Ready to get started?
Let's discuss your healthcare web project
Get in touch today to discuss a website that speaks directly to your clients' needs and sets you apart in the healthcare industry.