Vessel-Check
Giving a software company a vessel for success.
Key Result: 84% increase in Google visibility
The Brief
We collaborated with Vessel-Check to redesign their website, enhancing both its design and online visibility. Our goal was to create a user-friendly platform that effectively serves their diverse audience, including fleet managers, port authorities, and environmental regulators.
The redesigned website features streamlined navigation, making it easy for different user groups to find the information they need. We simplified complex subscription packages for better clarity, while also implementing a multilingual function to cater to a global audience.
60%
Increase in first-time website visitors.
No. 1
Page one of Google for top keywords.
84%
Increase in traffic from Google search.
Our Client
Vessel-Check by the DHI Group is a powerful software solution for managing ballast water and biofouling, helping fleet managers and port authorities control biosecurity risks throughout Australia.
Developed with over 57 years of DHI water management expertise, Vessel-Check combines scientific precision with an intuitive interface, empowering maritime professionals to make data-driven, environmentally responsible decisions.
“Judy and Nick are great to deal with, they walked us through the whole new website process, including SEO producing an excellent result, we are very happy with the outcome and our ongoing relationship.”
Alex Robertson, Vessel-Check, Gold Coast
Our Approach
84% increase in website traffic
Our search engine optimisation (SEO) strategy helped this relatively new company reach its full potential, driving an 84% increase in organic search results and a 60% rise in new visitors.
Key target keywords are now on page one of Google, expanding their reach to a broader audience.
Targeting multiple audiences
Vessel-Check serves three distinct user groups, so we designed a clear, intuitive site structure for quick, seamless navigation—minimizing friction and maximizing engagement.
Simplifying complex subscriptions
Simplifying complex subscriptions: Vessel-Check’s packages are presented clearly, with dynamic annual discounts and intuitive calls to action.
Hover tooltips provide extra info seamlessly, ensuring a clean, user-friendly experience on all devices.
Accommodating 8 languages
Available in 8 languages, Vessel-Check’s automated translator allows manual overrides for accuracy. This ensures clear, reliable biofouling support, no matter your language preference.
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