Noosa Thriller

Key Results: 32% increase new organic website visitors.

Project Details.

Hospitality / Tourism

Noosa, Queensland, Australia

Comprehensive website: Web Design, SEO, Web Hosting, Web Development & Web Support

Noosa’s fastest whale watching tours, just got even faster.

Meet Noosa Thriller, the fresh face of adventure in Noosa National Park. Under new management, they’re all about wild experiences and fun times. From whale watching to dolphin safaris and their famous Noosa Ocean Adventure – picture jet boating, 360° turns, wave jumping, and yes, you’ll definitely get soaked!

New owners, Brent and Min, bring a new energy to Noosa Thriller, offering not just tours, but genuine connections and unforgettable moments. You’re guaranteed a day filled with laughs, photo opportunities and jaw dropping moments amongst Noosa’s tranquil bays and wildlife, like the majestic Humpback Whale.

With their revamped boat and website, Noosa Thriller is set to keep the thrills coming in Queensland’s most iconic waterways. 

+ 32%

Increase in new organic website visitors.

+ 30%

Increase in organic traffic acquisition.

+ 32%

Increase in returning website visitors.

Harnessing the power of video content.

With an abundance of wildlife and tour footage on file, we used this opportunity to showcase the experiences through video. We strategically integrated video throughout the website, giving visitors a sneak peek into the adventures. By featuring a video on each tour page, we aimed to help potential clients get a feel for what each tour is all about, making their decision-making process far easier.

Client focussed approach.

Our main aim was to keep things simple and focused on the client’s needs. Noosa Thriller wanted their confidence in their services to be displayed, so we kept the website clean and straightforward. By letting their photography and videos do the talking, we ensured that visitors could easily visualize their experience and make decisions that suited them best.

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Promoting Noosa tours.

Operating from Noosa’s Boathouse Information Centre gives Noosa Thriller a unique advantage in offering a variety of tours through third-party operators. Since many of their clients are holidaymakers, we made sure the website not only showcased Noosa Thriller’s tours but also highlighted other local attractions and activities. This way, visitors could explore all their options and make the most of their time in Noosa.


SEO strategy.

In a competitive market like Noosa, having a strong online presence is key. We worked on optimizing the website to improve visibility on Google, taking into account Noosa Thriller’s reputation, reviews, and online engagement. Our goal was to align with Google’s best practices while ensuring that Noosa Thriller remained visible in search results over the long term.

Simplifying & streamlining.

Brent and Min inherited a website with outdated information and a complex structure. Another focus during the website redesign was simplifying and streamlining the online experience to accurately reflect Noosa Thriller’s offerings.

While some content and pages were removed, we took care to manage URLs and content to minimize any negative impact on SEO. Our priority was to ensure clarity and relevance for potential clients, even if it meant making some tough decisions along the way.



“Judy, Nick and the team are an absolute pleasure to work with. If you are after high-quality work with real personalised service, attention to detail and absolute professional outcomes, Phancybox is the go. It’s like working with close friends. We had a new website designed from scratch and couldn’t be happier.”

Brent Milne, Noosa Thriller, Noosa