Noosa Thriller
Noosa’s fastest whale watching tours just got even faster.
Key Results: 32% increase website visitors.
The Brief
This Noosa web design project involved a comprehensive delivery to enhance Noosa Thrillers online presence and user experience. Key objectives included optimizing the site for better Google visibility (SEO), simplifying the structure to improve navigation, and integrating video content to showcase experiences.
The goal was to create a clean, engaging platform that highlights the company’s offerings, ensuring clarity and relevance for potential clients. The redesign focused on aligning with best practices and providing a visually appealing, user-friendly interface.
+ 32%
Increase in new organic website visitors.
+ 30%
Increase in organic traffic acquisition.
+ 32%
Increase in returning website visitors.
Our Client
Noosa Thriller is the fresh face of adventure in Noosa National Park. Under new management, they’re all about wild experiences and fun times. From whale watching to dolphin safaris and their famous Noosa Ocean Adventure – picture jet boating, 360° turns, wave jumping, and yes, you’ll definitely get soaked!
New owners, Brent and Min, bring a new energy to Noosa Thriller, offering not just tours, but genuine connections and unforgettable moments. You’re guaranteed a day filled with laughs, photo opportunities and jaw dropping moments amongst Noosa’s tranquil bays and wildlife, like the majestic Humpback Whale.
With their revamped boat and website, Noosa Thriller is set to keep the thrills coming in Queensland’s most iconic waterways.
“Judy, Nick and the team are an absolute pleasure to work with. If you are after high-quality work with real personalised service, attention to detail and absolute professional outcomes, Phancybox is the go. It’s like working with close friends. We had a new website designed from scratch and couldn’t be happier.”
Brent Milne, Noosa Thriller, Noosa
Our Approach
Search engine optimisation (SEO) strategy
In Noosa’s competitive market, a strong online presence is essential. We optimized the website to improve visibility on Google, focusing on Noosa Thriller’s reputation, reviews, and online engagement. Our goal was to align with Google’s best practices, ensuring long-term visibility in search results.
Client focussed approach
Our main aim was to keep things simple and focused on the client’s needs. Noosa Thriller wanted their confidence in their services to be displayed, so we kept the website clean and straightforward. By letting their photography and videos do the talking, we ensured that visitors could easily visualize their experience and make decisions that suited them best.
Managed web hosting
As with all owner operated businesses, it was essential for Noosa Thriller to have their website operational while they were with clients. We manage all aspects of the website maintenance to ensure accessibility, from unlimited WordPress updates to fast and secure web hosting.
Simplifying & streamlining
Brent and Min inherited a website with outdated information and a complex structure. During the redesign, we focused on simplifying and streamlining the online experience to accurately reflect Noosa Thriller’s offerings. Some content and pages were removed, and we carefully managed URLs and content to minimize any negative impact on SEO. Our priority was clarity and relevance for potential clients, even if it meant making tough decisions.
Harnessing the power of video content
With an abundance of wildlife and tour footage on file, we used this opportunity to showcase the experiences through video. We strategically integrated video throughout the website, giving visitors a sneak peek into the adventures. By featuring a video on each tour page, we aimed to help potential clients get a feel for what each tour is all about, making their decision-making process far easier.
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