The Prostate Clinic
Revolutionizing urological care in Australia.
Key Results: 760% increase in completed video views, driving engagement.
The Brief
We partnered with The Prostate Clinic to enhance their online presence and patient engagement. This included redesigning their logo to reflect the clinic’s commitment to prostate cancer treatment and emphasizing Dr. Chabert’s leadership in the field.
Our mobile-first, user-friendly website design focused on seamless navigation, video integration, and building trust through clear, accessible content. We ensured that the website not only provided patients with the information and reassurance they need but also preserved the clinic’s strong visibility on Google.
+ 762%
Increase in the amount of time spent watching key video content.
+ 760%
Increase in the number of videos watched to completion.
Our Client
For decades, Dr. Chabert has pioneered advanced medical procedures, introducing Queensland’s first GreenLight laser prostatectomy and performing the Gold Coast’s first laparoscopic radical prostatectomy. Today, he leads as on of the Gold Coast’s top urologists.
At Phancybox, we’re proud to support his mission. Since 2016, our collaboration with The Prostate Clinic has resulted in a website that reflects our shared commitment to excellence in design, functionality, and user experience.
“I’ve been fortunate to work with Judy and Nick for several years with a very relaxed and friendly approach with exceptional attention to detail and a first class product. Delighted with their service and work. Will continue to work together moving forward. Can’t recommend them highly enough. Thanks Phancybox “
Dr Charles Chabert, Director / Urologist, The Prostate Clinic – The Gold Coast
Our Approach
An effective logo to set the tone
The logo was designed to reflect the clinic’s commitment to prostate cancer treatment and prominently feature Dr. Chabert’s name. This emphasized his leadership and dedication, making his expertise a key element of the logo and ensuring strong association with the clinic’s mission.
Mobile-First Approach
With over 70% of traffic coming from mobile devices, our design strategy prioritized mobile and tablet experiences. We started with a desktop design and adapted it for mobile, ensuring a seamless and user-friendly experience across devices. A mega menu was used for larger screens to enhance navigation, with a condensed version for mobile users.
Preserving existing efforts
Organic search engine optimisation (SEO) is vital for maintaining online visibility. While redesigning websites can enhance visibility, mismanagement may harm it. Drawing from our extensive experience, we carefully planned the redesign to preserve The Prostate Clinic’s strong SEO presence, helping them reach more patients in need.
Harnessing the power of video content
Dr. Chabert’s educational videos are crucial resources for medical professionals and patients. We integrated these videos throughout the website to enhance accessibility. Within a month of launch, video completions increased by 975%, highlighting the success of this approach.
Fostering patient trust
Given the sensitivity of The Prostate Clinic’s services, we focused on building trust with patients. Dr. Chabert’s biography page is designed to reassure patients, highlighting his status as one of the nation’s top urologists and ensuring they feel confident in his care.
A mission of care and compassion
Dr. Chabert’s commitment to improving lives is mirrored in the website design. We created an intuitive, user-friendly site that reflects his compassion and dedication. The design ensures a seamless experience for patients seeking information, support, or advice, featuring easy access to content and an auto-generated FAQ section for quick information retrieval.
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