PricingProphets
A custom website for a Melbourne-based pricing strategist and global educator.
The Brief
PricingProphets needed a website to house two very different audiences: corporate firms seeking pricing strategy advice, and event organisers searching for a world-class pricing speaker or workshop facilitator.
Based in Melbourne, Jon works with clients around the world, so the challenge was to balance both offerings in a way that felt clear, modern, and high value.
Our Client
PricingProphets is led by Jon Manning, a Melbourne-based pricing expert, author, and keynote speaker. From boardrooms to business schools, Jon helps companies make smarter pricing decisions, either through tailored corporate advice or engaging, high-impact workshops. With over 25 years in the field, Jon’s expertise is sought after by private equity firms, global brands, and MBA programs alike.
"I got Phancybox to redesign my website in 2025, and the entire process/project was a bit like Led Zeppelin's "Stairway to Heaven". It started slowly at first, making sure the basics and the foundations were right. Then the beat picked up a bit, built on getting those early foundations right. Phancybox then picked up the tempo yet again, in the final run home to the completed website. Highly recommended!"
Jon Manning
PricingProphets, Melbourne
Our Approach
A tailored structure for two distinct offerings
We restructured the site to make it simple for each audience to find what they need. Clear calls to action guide visitors to either book Jon for corporate advisory or explore his educational programs.
This clarity boosts conversions and keeps user experience front and center.
Fast, secure hosting for global reach
With an international audience and high-value content, we provided fast, secure web hosting to ensure reliability no matter where users are accessing the site from, whether in Melbourne or abroad.
SEO-ready and AI-friendly foundations
Although Jon’s audience is niche, we still implemented search engine optimisation (SEO) best practices to ensure the site is discoverable by the right people. Structured data, clear page hierarchies, fast load times and location-neutral strategies make the site visible to those who need Jon’s expertise, wherever they are in the world.
Custom design that reflects credibility and expertise
To differentiate PricingProphets from other advisory websites, we created a bold, polished website design with modern typography and authoritative branding.
The result is a site that positions Jon as a leader in his field, a key component of building trust with high-level decision makers.
Flexible learning center for on-demand growth
Jon’s growing collection of pricing workshops and downloadable resources is housed in a purpose-built Learning Centre that supports both multimedia and gated content. The layout is scalable and intuitive, making it easy to expand as new resources are added.
Hands-free care plan
To keep everything running smoothly, PricingProphets is backed by our website care plan, including regular WordPress updates and support. That means Jon can stay focused on delivering value, not website admin.
FAQs
How do you structure websites for multiple audiences in Melbourne?
We design websites that make it easy for different types of visitors to find what they need. For Melbourne-based businesses like PricingProphets, we create clear navigation, calls-to-action, and layouts that guide each audience to the right service or resource without confusion.
Do you provide hosting and ongoing website support?
Yes. All our Melbourne clients benefit from fast, secure hosting and hands-free website management. Our care plan includes WordPress updates, security monitoring, and support, so you can focus on growing your business while we keep your website running smoothly.
Will my website be SEO-ready and AI-friendly?
Absolutely. We implement SEO best practices tailored to Melbourne businesses and ensure your site is structured for AI visibility. That includes clear page hierarchies, structured data, fast load times, and content optimised to reach your ideal clients locally and globally.
Can you create custom learning centers or resource hubs?
Yes. For businesses offering workshops, downloads, or educational content, we design scalable learning centers that are intuitive, polished, and easy for your Melbourne audience (or international clients) to navigate.
What’s included in your Melbourne website care plan?
Our Melbourne care plan covers everything you need to keep your site secure, fast, and up-to-date. From regular updates and backups to troubleshooting, we take care of the technical side so Melbourne business owners can stay focused on delivering value.
Ready to get started?
Let’s discuss your Melbourne web project
Get in touch today to discuss a website that speaks directly to your clients’ needs and sets you apart in your industry.