Tim Payne Electrical

Key Results: 50% increase in organic search results.

Project Details.

Manufacturing / Industry

Noosa, Sunshine Coast, Queensland, Australia

SEO, Web Hosting, Web Development, Web SupportWordPress Web Design

Transforming a loved Noosa electrical brand.

Phancybox successfully helped Tim Payne Electrical – a loved Noosa electrical company – reach more quality clients. Clients that were actively searching for Tim’s renowned level of service, and quality electrical product range.

Tim’s website was six years old, so it was naturally dated and sending the wrong message to potential clients. It was linking budget conscious individuals, to a company offering luxury products – nobody was winning.

Not only was this having a negative impact on sales and growth, but it was also taking away from the Noosa and Sunshine Coast residents looking for a company just like Tim Payne Electrical.

Phancybox was engaged to portray Tim’s family owned and operated business, as the professional and trusted Noosa brand that it is. Tim’s refreshed web design, website development and SEO strategy is helping them and local residents reach their goals.

+ 84%

Increase in website engagement for each session.

+ 160%

Lift in the number of web pages that users visited on the website.

+ 50%

Increase in organic search results on Google.

Editing websites quickly & easily – no web developer needed.

One initial frustration for Tim was the inability for his team to edit their website.

Besides the obvious draw backs, did you know that this has a negative effect on your Google ranking too? The reason is that Google loves dynamic content – websites that change. Keeping your website accurate and up to date sends signals to Google, and helps them suggest your website more frequently.

Phancybox developed the new website on a system that is fast, and one of the easiest to use. You don’t need to be a web developer to add a new page or template, to replace images, content or even embed videos.

This instantly gave the team the freedom to keep their website updated, inline with their business, while also sending positive signals to Google, contributing towards their SEO.

The benefits of working with a fast Noosa web design company.

Another pain point the team were eager to solve, was improving the turn around time for change requests. This was an easy one for us since we respond to – and usually resolve –  requests on the same day. No changes needed on our part, but the relationship offered an instant win to Tim and his team.

Receiving same day confirmation on requests let the team relax, and confidently get on with their day, knowing that things are in good hands.

Increasing Tim’s share of the Sunshine Coast electrical market.

We love watching our clients websites jump up Google search results pages after a website redesign. Restructuring a website, building it on faster, smarter systems and introducing a current SEO strategy is difficult for Google to ignore.

There are multiple areas that can be naturally enhanced through a redesign – technology ages, design trends shift and your audience and industry change too.

Setting up a website so that it operates off a solid base, means all future advertising efforts will start off with an edge. We always push to increase organic rankings first – setting a website to appear in Google search results without paying for them – prior to introducing any paid advertising.


Remember, the best time for new beginnings is now!

Changing service providers and/or systems might seem daunting, but usually it’s the lack of change that holds us back.

Are you getting the exceptional results that your business deserves?

Share your concerns and challenges, pick our brains! Our intent is to partner with you, through thick and thin, from the word go.