The Neighbourhood Vet
A bold and beautiful logo for the Sunshine Coast’s newest veterinary team.
The Client
The Neighbourhood Vet recently opened their doors in Tewantin on the Sunshine Coast, aiming to become the go-to veterinary clinic for the surrounding area.
Founded by Brooke Goodwin and Dr. Amber Christie, the team behind this ambitious project is as bright and bold as the logo concept we created. With decades of experience shared between them, The Neighbourhood Vet provides personalized attention and tailored medical services for domestic pets on the Sunshine Coast.
As an independently owned clinic, they have a vested interest in the relationships they form and the services they offer, making them an obvious choice for the locals.
The Brief
The Neighbourhood Vet team envisioned a logo that would resonate with their focus on pets, especially anticipating a significant number of canine visitors. They wanted a design featuring a paw icon to represent their business prominently across various mediums, adding friendliness and approachability to their brand.
Given the diverse applications of their logo—from signage and uniforms to digital platforms and promotional materials – versatility was a key consideration. The goal was to create a logo that captures the essence of The Neighbourhood Vet’s mission: to provide compassionate and personalized veterinary care. The final design embodies the clinic’s professional yet warm approach, making it instantly recognizable and memorable in the Sunshine Coast community.
Our Approach
Colour palette
The Neighbourhood Vet’s colour palette is vibrant and dynamic, featuring a paw icon with seven distinct colours. These were chosen to convey warmth, friendliness, and vitality. The logo text uses two shades of green from the paw, creating a cohesive look. The style guide provides precise colour codes to ensure consistency across digital and print mediums, strengthening the brand’s visual identity.
Fonts and typography
To maintain a consistent visual identity, we selected a set of complementary fonts that align with The Neighbourhood Vet’s brand personality. The style guide outlines primary and secondary typefaces, along with specific instructions on when and how to use each font. This ensures all written communication – from marketing materials to internal documents – conveys a unified and professional tone.
Logo variations and usage
The style guide includes multiple variations of The Neighbourhood Vet’s logo to ensure it looks impeccable in any context. It covers guidelines for different backgrounds, ensuring clarity and recognizability in full color, black and white, or digital formats. We also outlined the do’s and don’ts for logo usage to prevent distortions or inappropriate applications that could weaken the brand’s image.
Ready to make a lasting impression?
Let's discuss your logo
Get in touch today to discuss a logo that speaks directly to your clients' needs and sets you apart in the healthcare or industrial space.