Giant Sunshine Coast
A high-performing eCommerce Shopify site for a Sunshine Coast cycling favourite.
The Brief
Giant Sunshine Coast approached us with a challenge: their website was part of the broader Giant network, which restricted them from selling non-Giant cycling brands.
They needed their own eCommerce store, built on Shopify, to expand into apparel, gear, and accessories. The project also required a complex integration with Retail Express, plus extensive Sunshine Coast SEO services to protect existing rankings during a full migration away from their old site.
Our Client
Giant Sunshine Coast is the region’s premier local bike store, with more than 20 years of experience serving the cycling community. From elite road and mountain bikes to e-bikes, women’s cycling gear, accessories, and a fully equipped workshop, they’re the go-to choice for cyclists across the Sunshine Coast. Their team is known not only for quality bikes but also for their trusted repairs, servicing, and bike fitting expertise.
Our Approach
Custom Shopify development
As a Sunshine Coast web development company, our first step was to build a custom integrating of Shopify with Retail Express. We ensured seamless inventory management between their physical store and online shop. Our developers worked closely with Giant Sunshine Coast’s team to deliver a reliable, scalable solution.
Enhanced shopping experience with custom extensions
To make the site work harder for the business, we installed and customised Shopify extensions, including:
- Bike delivery radius: ensuring bikes could only be delivered within a 50km range, meeting compliance and service requirements.
- Upsell recommendations: displaying suggested accessories and apparel in the cart to boost average order values.
- Back-in-stock notifications: allowing customers to leave their details and be notified when a sold-out product was available again.
Solving fulfilment challenges
One of the most technical aspects of the project was addressing the way Shopify and Retail Express handle fulfilment locations. Our web developers automated the movement of stock from their POS system into the correct Shopify locations. This allowed customers to easily select the right in-store pickup option, reducing admin for the team and improving customer experience.
SEO directory restructure
Moving away from the Giant umbrella meant major URL changes, including the removal of the old /au/ structure. Our Sunshine Coast SEO experts managed all redirects to preserve hard-earned rankings and visibility.
A scalable platform for growth
By building on Shopify, Giant Sunshine Coast are set up with a platform that can grow with them. The store now has the flexibility to add new brands, expand its eCommerce range, and keep pace with the rapid growth of the cycling industry.
FAQs
Can Phancybox integrate Shopify with Retail Express for my Sunshine Coast store?
Yes. We specialise in connecting Shopify with RetailExpress, ensuring seamless inventory management between your physical store and online shop. Sunshine Coast retailers benefit from a fully automated system that reduces admin and prevents stock errors.
How does the integration improve order fulfilment?
Our integration synchronises stock levels across POS locations and Shopify, so customers can choose the correct in-store pickup or delivery options. This streamlines fulfilment and creates a smoother shopping experience for your customers.
Will my Shopify site support custom extensions after integration?
Absolutely. We can add features like back-in-stock notifications, delivery radius rules, and upsell recommendations — all fully compatible with RetailExpress integration.
Can you help maintain SEO during the integration and migration?
Yes. We manage redirects, URL updates, and Sunshine Coast SEO services to protect your existing search rankings while setting up the integrated Shopify store. This ensures your Sunshine Coast business maintains visibility online.
Will my Shopify site be scalable for future growth?
Yes. We design websites that can grow with your business, whether that’s adding new products, expanding brands, or handling increased traffic. Giant Sunshine Coast now has a platform ready for long-term expansion.
Ready to get started?
Let's discuss your Sunshine Coast website project
The sooner we get started, the sooner you’ll see increased leads, growth, and a solid return on your investment.