Franz Josef Wilderness Tours
Showcasing New Zealand’s west coast.
The Brief
We were engaged to redesign the Franz Josef Wilderness Tours website to support the evolving needs of the business as it continued to grow and adapt.
The new brand required an online presence that could accommodate a broader range of services while attracting a wider audience, including local Kiwis exploring their own backyard.
This redesigned website needed to bring together tour offerings, rental options, and booking integration in a streamlined, engaging experience that reflects the scenic beauty of New Zealand’s West Coast.
Our Client
Franz Josef Wilderness Tours, a rebranded blend of Glacier Country Kayaks and Glacier Country Lake Tours, offers adventure-filled tours and rentals amidst the breathtaking landscapes of New Zealand’s West Coast.
With nearly a decade-long relationship, we’ve had the privilege of working with this enthusiastic team as they continue to evolve and inspire local tourism.
“Thanks so much for another amazing website! This is our 4th site we’ve built with the team at Phancybox and it’s the best so far. The customer service it always wonderful, and technically I know I am in great hands. Can’t recommend them enough.”
Bronwyn Burrons, Business Owner, Franz Josef Wilderness Tours
Our Approach
Engaging visual storytelling:
We integrated high quality video footage of Lake Mapourika and the surrounding wilderness on the homepage, creating a visually rich introduction that immerses visitors in the beauty of Franz Josef.
Text overlays on video offer critical search engine optimisation (SEO) signals and enhance readability across devices.
Seamless multi language and booking integration
To broaden accessibility, we included an automatic language translator and fully integrated the Rezdy online booking system. This enables seamless on-site booking without redirecting users to another platform.
Simplified tour offerings
To make browsing easy, we organized tours into intuitive categories with minimal duplication, using anchored links and clear layouts to guide users efficiently.
This design supports quick access to information, driving both bookings and enquiries.
Preserving SEO strength:
To transition from two established sites, we developed an SEO strategy to maintain and build upon their original rankings, signaling continuity to Google while introducing the new brand.
This setup supports long-term growth in organic visibility as the new domain gains traction.
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