Dominant Communications

Project Details.

Dominant Communications’ new website; a showcase of quality property copywriting.

Dominant Communications is a specialist property copywriting and PR consultancy, led by print journalist Michelle Singer.

With more than 20 years of print media and corporate PR experience, Dominant Communications specialises in providing copywriting, social media strategies and PR support for property professionals, real estate agencies, financial service companies, and more.

Distinct branding to set the tone.

In designing Dominant Communication’s online presence, we collaborated closely with Michelle Singer and took inspiration from her unique services. Acknowledging the importance of brand tone and voice, we actively incorporated feedback from Dominant’s branding agency, ensuring the website mirrored the quality of Michelle’s offerings while aligning seamlessly with Dominant Communication’s new logo, colours, fonts and branding assets.

The finished website is a showcase of Michelle’s skills, services and represents all the brand elements in one cohesive package.

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Increasing awareness through SEO.

Navigating the fiercely competitive landscape of the PR, comms and copywriting industry, our advanced SEO strategies ensure Dominant Communications was visible in the digital market.

By leveraging her two decades of industry experience and skills, her reach has been effectively tailored specifically for her target audience.

Double sided news.

With Michelle’s prowess as a writer, one of her requests was to integrate a dedicated news section into her website. This platform serves not only to showcase her skills but also to educate the public and share insightful perspectives on the property market.

Michelle’s ability to captivate through words finds a home in this dynamic and engaging section. We were able to educate and advise her on new best practice, custom design the page and ensure this too contributed to her SEO and search capabilities.


Showcasing Dominant’s expertise.

To highlight Michelle’s diverse portfolio, we’ve included a writing sample page on the website. This section is a testament to her capabilities and features press releases, property press releases, website copy, and published feature articles for Dominant’s clients including CoreLogic, Oceana Funds, and online published This curated showcase underscores Michelle’s versatility and the impact of her work in the industry.


Dedicated to quality.

Our work with Dominant Communications reflects our dedication to delivering high-quality, functional websites for clients. Contact us if you and your business is ready for a new custom website that stands out from the crowd and connects with your audience.

Ready to get started?

Whether you’re ready to start seeing results from your website, or have so many questions you don’t know where to start, we’d love to hear from you.