Dominant Communications
A Noosa website showcasing quality property copywriting.
The Client
Dominant Communications is a specialist property copywriting and PR consultancy, led by print journalist Michelle Singer.
With more than 20 years of print media and corporate PR experience, Dominant Communications specialises in providing copywriting, social media strategies and PR support for property professionals, real estate agencies and financial service companies, right here in Noosa.
The Brief
The project focused on redesigning Dominant Communications’ website to reflect its expertise in property copywriting and PR. The aim was to create a digital showcase that mirrors the quality of Michelle Singer’s services, aligning with new branding elements such as the logo, colours, and fonts.
Key objectives included enhancing search engine optimisation (Noosa SEO) to increase visibility online, in the competitive PR and copywriting landscape, integrating a dedicated news section to highlight Michelle’s writing prowess and provide valuable insights, and featuring a portfolio page to showcase her diverse work. The final design aimed to present Dominant Communications as a leading authority in the industry while offering a cohesive and engaging user experience.
Our Approach
Distinct branding to set the tone
We collaborated with Michelle Singer and her branding agency to design Dominant Communications’ website, ensuring it reflected the quality of her services and aligned with the new logo, colours, and fonts. The result is a cohesive online presence that showcases Michelle’s skills and integrates all brand elements seamlessly.
Showcasing Dominant’s expertise
We included a writing sample page to highlight Michelle’s diverse portfolio. This section features press releases, website copy, and published articles for clients like CoreLogic, Oceana Funds, and realestate.com.au. It underscores Michelle’s versatility and impact in the industry.
Fast hosting & ongoing website support
Fast and effective Noosa web hosting is an essential service – offering visitors a swift and streamlined experience is key. Phancybox offer secure and reliable hosting, with ongoing Noosa website maintenance to ensure all technical aspects are taken care of, offering full peace of mind.
Increasing awareness
In the competitive PR and copywriting industry in Australia, our advanced Noosa SEO strategies boosted Dominant Communications’ visibility. Leveraging Michelle’s two decades of experience, we tailored her online presence to effectively reach her target audience.
Double sided news
Michelle requested a dedicated news section to showcase her writing skills and share insights on the property market. This dynamic section not only highlights her expertise but also educates the public. We designed it to enhance her SEO and search capabilities while reflecting her ability to engage through compelling content.
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