DNL Australia

Project Details.

Manufacturing / Industry

Gold Coast, Australia

WordPress Web Design, Web Hosting, SEO & Web Support

DNL Australia Web Design.

DNL Australia has been delivering first class packaging, processing and automation solutions since 1970. Situated in Australia’s Gold Coast, DNL Australia supports growers of primary produce, commercial bakers, orchards and co-operatives across the globe.

Nigel Hollis and his team pride themselves on engineering systems to help their customers save time, and improve efficiency. They empower their customers with customised systems, using some of the worlds leading industry brands from Newtec and C-Pack, to JASA and Ekko.

We worked closely with the team at DNL Australia to help them reach more of their ideal clients with a comprehensive website. We recreated the DNL Australia web design, offering them the same opportunities of growth, as they offer their clients.

A phased approach for a faster turn around time.

DNL Australia’s previous website performance was hindered by the site not being mobile friendly. On top of this, some time had passed since it was created, and the web design was no longer inline with the companies polished, professional approach. With this in mind, it was essential that we had the new web design up and running as quickly as possible.

To achieve the fast turn around time, we split the project into phases. This is often a recommended approach, as it allows us to get on top of the current pain points, without negatively impacting the brand or website visitors.

The DNL Australia web design is reaching more international clients.

Although DNL Australia has limited national competition, local SEO was still an essential strategy. The ability to appear in Google search results within Australia, creates the building blocks needed to help DNL appeal to more of their international market.

Additionally, when you’re able to use up all of the Google real estate for your brand, your business displays a sense of establishment and ownership.

Faster Australian web hosting.

It seems there’s a neutral response to fast loading website pages, but slow sites don’t stand a chance. Website pages that take longer than 3 seconds to load distract and frustrate potential customers. So we’ve used our time wisely.

The DNL Australia website has each individual web page optimised to load as quickly as possible. This is achieved through the use of advanced web development, minimal WordPress extensions, highly spec’d hosting servers and content optimisation. Because when it comes to website speed, every second counts.



“Thank you Phancybox! We are very happy with our new website and are getting a lot good feedback too! Nick and Judy – thanks for being so patient, you made the process unfold so smoothly. We have two more websites to follow!”

Nigel Hollis, Managing Director