1440
A redesigned website that brings Mike’s personal approach to leadership coaching to life.
Key Results: 107% increase in new visitors via organic search.
The Brief
1440 had been with us for over a decade, and their original website no longer reflected the business or its audience. Mike’s focus had shifted, and the site needed to realign with his message, better showcase his coaching style, and provide a professional yet personal reference point for prospective clients.
+ 83%
Increase in new website visitors.
+ 25%
Increase in engaged sessions from organic search.
Our Client
1440, led by leadership coach Mike Kensington in Wanaka, specialises in helping individuals and teams navigate leadership with confidence and clarity. Mike’s practical, empathetic coaching approach supports leaders in balancing capability, effectiveness, and wellbeing. From one-on-one coaching and leadership workshops to team dynamics, his services are designed to help businesses and individuals grow stronger, more effective leaders.
While his website relies less on Google for generating leads, it serves as an important reference point for incoming referrals and recommendations.
"Phancybox box is a seriously efficient and effective web design partner. They nailed it from the outset. Understood my business, took the brief and added so much value to the final solution. They have helped transform my business, brand and revenue. Being a smaller, focused web design business really meant I felt like they were a true partner, who got my business and what I wanted to achieve. Thank you."
Mike Kensington
1440, Wanaka
Our Approach
Refreshing a dated website
The original site was more than 10 years old and no longer reflected 1440’s brand. We created a modern, vibrant design that mirrors Mike’s personable coaching style while still maintaining the professionalism required to appeal to large corporate clients.
Leveraging referrals with testimonials
Since 1440’s client base comes primarily from word-of-mouth, testimonials were made a core feature of the web design. This allows potential clients to see real-world results and reinforces Mike’s reputation as a trusted partner in leadership development.
Aligning with the right audience
We restructured the site content to highlight Mike’s authentic, relatable approach and clearly showcase his coaching services. This alignment ensures prospective clients can quickly understand how his methods can support their leadership journey.
Reliable hosting and ongoing website maintenance
As a long-standing client, 1440 benefits from our secure web hosting and proactive support services, ensuring the website continues to perform seamlessly as the business grows.
FAQs
Can Phancybox design professional websites for business coaches?
Yes. We specialise in creating custom WordPress websites for business coaches and service-based professionals, including clients in Wanaka. Our designs focus on reflecting your personal approach, showcasing your expertise, and building trust with prospective clients.
How does Phancybox help leverage referrals on a website?
We highlight client testimonials and case studies to build credibility and demonstrate real-world results. For 1440, this approach makes the website a strong reference point for incoming referrals and recommendations.
Can Phancybox help align website content with the right audience?
Yes. We restructure and refine content to clearly showcase services, your approach, and benefits to clients. This ensures prospective clients quickly understand how your coaching style can support their business growth and development.
Do you offer hosting and ongoing website support?
Absolutely. We provide secure web hosting and proactive website maintenance, ensuring your site in Wanaka continues to perform smoothly and reliably as your business grows.
Can Phancybox improve search visibility for business coaches?
Yes. While 1440 relies primarily on referrals, we implemented SEO best practices to increase organic traffic, resulting in a 107% increase in first-time visitors via Google, helping business coaches attract new clients locally and beyond.
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