While explaining a marketing concept to a local Noosa client, I realized that Jerry Maguire and Google have something in common.
I wanted to share this with you, as it’s extremely simple, powerful logic that can improve your visibility on Google.
(Plus, I get to talk about Tom Cruise, it’s a win-win.)
So what do Jerry Maguire and Google have in Common?
Jerry Maguire was onto something when he famously said “Help me, help you!” because Google operates in the exact same way.
Let me explain because you might be expecting the impossible.
You have to help Google, help you.
Google won’t suggest your company if you don’t let them. As I explained to my Noosa client, they’re not going to recommend your business for a phrase that they don’t believe you’re associated with.
Put more clearly, you’re not going to rank for Noosa SEO company if there is no reference to that phrase on your website.
Yes, there are certain instances where Google can glean enough information to put two and two together, but why risk it? All you have to do is help Google, help you.
If you want to be on page one of Google for the best SEO company in Noosa, Google needs to know that that’s what you are. They need to understand your business, your products and your services. And they can only do so if you feed them the data they want, in the format they understand.
But why should you be more like Jerry in the first place?
If you’re trying to grow your business, you’ll want to be on page one of Google. You’ve already invested in a website, it should be working for you, generating enquiries, sales and awareness.
The more Google searches you’re associated with, the more exposure you get. The more exposure you get, the more sales you make.
But it may surprise you to know that some companies don’t even appear in Google for their business name, never mind the most popular phrases customers use to find them.
Thankfully, reaching (and retaining your position on) page one of Google is possible, with the right expertise and tools.
Simply marry your business logic to Google’s rules
You can offer the best marketing services in Noosa, and Google could ignore you. You could be the only business in a 500km radius that offers website hosting, and still, Google could ignore you.
To sell more products, or reach more customers, your website must be set up in a way that Google can understand.
Help Google, help you.