It’s no secret, we love a phased website launch – but what exactly does that mean? A phased launch is when your website goes live in stages instead of all at once.
This approach offers major benefits, from spreading out costs to gaining faster visibility on Google. Whether you’re a new Noosa general practice or an established Brisbane medical research institute, a phased launch can help you launch smarter, not harder.
The 9 benefits of launching your next website in phases
1. Easier on your budget
The most obvious benefit is the ability to spread out your marketing budget over a longer period of time.
2. Reduced risk for start-ups
As a start-up in particular, a lower initial financial investment reduces your risk of overcapitalising.
3. Faster time to live
This benefit is ideal for aligning your website launch with external deadlines, like a season change, product launch or rebrand.
4. Quicker visibility on Google
The sooner your domain starts generating traffic, the sooner Google will start to recognise and recommend you, contributing to more patient bookings, enquiries, sales and awareness.
5. Measured change implementation
A delay gives you time to review website data from real customers, to confirm the viability of investing in additional functionality.
6. Less pressure on your team
Spreading out the workload of your team, who don’t usually spend their days contributing towards a website design project, helps them stay on top of their real responsibilities.
7. Being first to market
If you’re aiming to be first to market, every day ahead of the competition counts.
8. Gain golden market insights
Use the time between phases to gain valuable insights from those using it – your patients, customers or investors – what would they like changed?
9. Reduce current issues faster
If you have issues with your current website – poor visibility on Google, a dated web design or cluttered information – the longer your launch takes, the longer those niggles are going to continue.
How we phase website launches
The logic is very straightforward. We split the process into phases that suit your goals and/or restrictions. An example would be
- Phase 1: Mandatory functions
- Phase 2: Elective features
- Phase 3: Nice-to-haves or future changes.
The time frame for each phase would be decided with your team, to complement any external factors, as well as your internal goals.
Yes, change is inevitable
Often, the upcoming phases require adjustments. That’s ok, and actually good news as it demonstrates that the phased process has already added value. As long as you’re working alongside a team that adds value to your long term goals, they can adapt and flex to suit your business.
And remember, it’s far easier to adjust a strategy than it is to adjust a website. Contact Judy directly if you’re considering a phased launch for your website project.