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Demystifying SEO: The Realities of Ranking on Google
Search engine optimization (SEO) plays a crucial role in improving a website's visibility on search engines like Google. However, there are common misconceptions surrounding SEO that need to be addressed in order to understand the realities of ranking on Google. The...
How do you know if you’re missing out?
Recently, I shared an article encouraging you to make sure you weren't missing out. I suggested you have your website set up so that Google can recommend it more frequently in search results, helping you generate more sales and inquiries. In response to this article,...
It’s the small things: SEO actions are like photo pixels
Every bit counts When it comes to SEO, it's all about the little things. Every action counts, regardless of its size or perceived value. Think of SEO actions as the pixels that make up a photograph, or the picture on your TV. On their own, pixels hold no value and...
Is your website an investment or an expense?
Websites have the power to significantly enhance a business's revenue. When planned, implemented and managed appropriately, websites can act as an extension of your marketing team. They can sell while you sleep, reach a national (or international) audience, generate...
Are you missing out?
I found a really handy service last week. Something I've been searching for, for years. What surprised me the most wasn't the fact that this company exists, but rather that it took me so long to find it. I thought they must be a new business, but it turns out I was...
Google Ads vs. Facebook Ads: The best choice for your business
When it comes to online advertising, there are two giants in the field: Google Ads and Facebook Advertising. While both platforms have their merits, there are several reasons why Google Ads may be a better option for your business. Here are 10 benefits that make...
Google Analytics 4 is not user friendly, but our marketing dashboards are…
How Google Analytics 4 can be easy (and powerful) to use Here is a quick overview of our Marketing Dashboard for Google Analytics 4, because let's face it... Google Analytics 4 is not easy to use, but the data is golden! As a workaround, you can use our Marketing...
Get Proactive with your SEO. Your Competitors Are.
In today's digital age, it's essential for businesses to have a strong online presence in order to thrive. With over 5 billion Google searches conducted every day, search engine optimization (SEO) is a critical component of any successful online marketing strategy. If...
If something seems too good to be true…
I wanted to share one of my client's experiences with you. It's a story I share verbally on a regular basis and it's saved our clients' reputation, money and a mountain of frustration over and over again. Hopefully, this story will help you too. You don't know what...
How to identify a font you love from an image
There are more and more creative fonts being designed here in Noosa, and across the world, on a daily basis. From serif to sans-serif fonts, there's the perfect typeface for every occasion. But do you know how to identify a font when it's not labelled? Or how to find...
What do Jerry Maguire and Google have in common?
While explaining a marketing concept to a local Noosa client, I realized that Jerry Maguire and Google have something in common. I wanted to share this with you, as it’s extremely simple, powerful logic that can improve your visibility on Google. (Plus, I get to talk...
4 Tips for Choosing the Best Web Hosting Company
International and local Noosa web hosting solutions come in all shapes and sizes. But with all the technical aspects involved in web hosting, it can be a little daunting to select the best web hosting company for your business. Besides the multitude of facts, figures...
Website Tip: Every letter counts
Grammatically correct website content may seem like a no-brainer, but you'd be surprised how many people let it slip, and how important it really is. Using capital letters and commas in the wrong places creates all kinds of negative perceptions. And if you're trying...
How to save time by converting images to text
If you have text inside an image file that you need as text, don't waste time retyping it out manually. You can simply convert the text in that image, to text. An OCR or Optical Character Recognition is the tool that'll do the trick. OCR's are able to extract the...
If your website could talk…
While your website may not be able to speak in a language that you and I can understand, it's certainly capable of communicating. And more than that, it's highly skilled at sending messages, both conscious and unconscious. Websites are able to communicate in the same...
SEO has a snowball effect. Is yours growing or getting smaller?
We're all aware of the main benefit of SEO - connecting your Noosa business with people around the world, that don't know about your business, products, or services. But did you know that SEO has a few sneaky side advantages too? I wanted to share this with you today,...
How to record and share your screen as a link
We record and share our screens as links, sometimes with audio, on a regular basis with clients. It's often the fastest and most effective way to share information. Screen recording is ideal for communicating ideas and challenges. They eliminate the need for a full...
SEO is like a diet
There are many misconceptions about SEO, so let's flick the topic around and compare it to something we can all understand. SEO is just like a diet The same logic and processes apply to both: Acknowledge the challenge. Set your goals. Educate yourself. Get expert...
Nine benefits of launching your website in phases
It's no secret, we love a phased website launch, and for good reason. Phased website launches offer plenty of benefits, whether you're a Noosa start-up or an established Brisbane business. Benefits of launching your next website in phases 1. Easier on your budget The...
How to find the dimensions of an image on a website
Images play an essential role on your website, and so do their dimensions. Appropriately sized images keep your website looking sharp and professional, sending all kinds of positive signals to potential clients. Nobody likes a blurry, squashed or stretched photo......
10 Reasons you don’t get traffic from Google
Whether you're a start up business in Noosa, or an established organisation in the city, you need to appear in Google for optimal growth. Ideally, on page one... So why aren't you getting more traffic from Google? Are you getting any at all? First, why should you care...
How to take advantage of what Google really want
Google's goal is to connect people with information. They don't favour web design companies like ours, or large powerful corporations. They want what's best for you: a human being, searching for answers. So how can you use this simple logic to your advantage? Google...
The one thing nobody tells you about WordPress websites
Full disclosure, Phancybox design WordPress websites. And for good reason, we absolutely love WordPress, and so do our clients. So why does it sound like I'm trying to warn you? Because I am. There is some small print associated with WordPress. Information that is...
Everything you need to know about Google Analytics end-of-life
Google announced this week that it will deprecate Universal Analytics on July 1, 2023. That's the version of Google Analytics set up between 2005 and now, probably the version that you're using on your website. It's been replaced with a new version of Google Analytics...
Before you design a website for your new business
There's a particular order of actions when it comes to marketing a new business. And at the top of the list, is not designing a website. Before you find a web design company to develop your website, there's something else you need to do first. Something that will make...
How to view old versions of a website
Quick Tip: How to browse old websites There are plenty of ways to reverse a single website change, roll back a full page to an older version or restore an entire website. But sometimes none of these options suit. Sometimes you just need a visual of a previous version....
How to save an image from a website
Have you ever needed to save an image that exists on another website? Perhaps you want to use a partners logo on your website, or grab one of your suppliers product photos. Below are the steps that you can follow to save an image from a website, and why this method is...
How many years of sales are you willing to throw away?
This week was a great week. I helped a new client go from having no presence on Google (none!) to knocking out her 2 largest competitors for multiple high-priority phrases. But there was a catch. We did it all in under 24 hours No, that's not the catch, and it's also...
I’m taking my own advice
Growing up, I remember my Dad telling me to "Do as I say, not as I do." (always with a naughty grin on his face). Now while this makes perfect sense in a parent-to-child relationship, it doesn't fit in a business-owner-to-business-owner relationship. In fact the...
Quick SEO Tip: Is your website blocking Google?
Yip, that's really a thing. Your website might be telling Google to ignore your business, products and services. It could be telling Google to look elsewhere, directly at your competitors. Yikes. There is a time and a place for this setting, but it's certainly not if...
The fastest way to get your online shop up & running
Now is clearly the time to have an online shop to sell your products, and/or service. But web design companies can take from 4 to 12 weeks to create an eCommerce website. For most Noosa business owners, particularly in the current climate, this is not ideal. So how do...
Noosa business doors are closed, but websites are always open
Many Noosa businesses are currently closed, but it's essential to remember that websites are always open. During the CV19 restrictions, your website might be your only connection with new Australian customers and clients. So make sure that it's a powerful one....
Boosting cash flow during COVID-19 restrictions
Our favourite marketing guru, Jim Connolly, has shared some ideas around how businesses can diversify, and improve cash flow, during Covid-19. We've added a few extras, and wanted to make sure that as many people in Noosa, and throughout Australia, had access to this...
8 Essential COVID-19 website updates
COVID-19 has introduced ongoing disruptions in the Noosa community, with more change coming each day. But, while there's a lot going on (!), it's important to keep your clients, customers, staff and suppliers updated. Regardless of how you've been impacted by...
COVID-19: How we are continuing to support our clients
While Covid-19 is altering our lives on a daily basis, even here in Noosa, we hope that you're finding the time to look after yourself, and those around you. In these confronting times, it's more important than ever to remain resilient. To work together, one community...
Imagine wearing pyjamas to a client pitch
Can you imagine wearing pyjamas to your next client pitch? You wouldn't dare would you (unless you're a Victoria Secret model). When presenting to a potential client, you'd look sharp right? You'd dress the part. So what about the rest of your client facing team? What...
Phancybox opens in Noosa
Noosa locals will have heard variations of our story many times before. It goes a little something like this: Many years ago, we stumbled upon this quaint little town on the Sunshine Coast, with it's long white sandy beaches and smiling faces everywhere we looked....
SEO fast facts (x5)
If you're eager to sell more products or services, to more people, you'll be eager to improve your SEO. And quickly. Having your company appear in Google search results is an opportunity to reach more of your ideal customers and clients. Ensuring that your brand...
4 Benefits of hosting with your web design company
While speaking with a new client about a web design project, the topic of web hosting providers came up. Specifically, my client was wondering if he should leave his web hosting with his current provider, or move it to our servers during the redesign. What a great...
Why upgrade to Gmail for Business if Webmail is free?
Google's GSuite (Gmail for Business), is more cost effective than free webmail. No, that's not a typo, let me explain. Email services are expensive to run. Considering the advanced hardware and software needed to process emails. Think of the highly qualified support...
Quick SEO Tip: Replace PNG images for improved SEO
There are plenty of image formats you can use on your web design. The most common being JPEG, PNG and GIF. Each serve a specific purpose, but we're seeing more and more PNG's being used unnecessarily. I say unnecessarily, because when used incorrectly, PNG's have a...
How to get the best web hosting for YOUR website & why it matters
Web hosting is web hosting right? Cheap or expensive. Lots of space, or limited. Windows or Linux etc etc etc, or is there more to it? Could you be getting more out of your website by choosing the best web hosting? Yes. Yes you could. With web hosting, one size does...
6 Things to Consider when Choosing the best Digital Agency
There are literally thousands of web design companies in Brisbane, and hundreds in Auckland. So which Auckland digital agency is right for you? What should you consider when trying to choose the best Brisbane digital agency for your business? We've put together a few...
How to convert a PNG to a JPG
It’s really easy to convert a PNG image to a JPG. There are also plenty of ways to achieve this. We’ve listed the 2 quickest methods below, to help you make the change. Tip: JPG are ideal for website content, as they’re more compressed than PNG, so load faster. Fast...
Quick, check your Websites Google Map for this error
When last did you look at the Google Map on your companies website? If you haven't already, check it now. Remember that some websites have maps on multiple pages like the homepage, contact page and location or store pages, so check them all. We've noticed that a...
When Good Emails Go Bad
I wanted to share a powerful suggestion with you. It's a (simple!) quick fix, but it will help you retain the positive business reputation that you've worked so hard to achieve. We've found recently that emails sent via some websites contact forms, are being marked as...
6 Reasons to choose Gmail for Business (Google G Suite)
There are a number of email programs available for businesses to choose from, but we highly recommend Gmail for Business (or G Suite). Webmail is a common option that is usually free and provided with your domain purchase. Alternatively, there are also premium email...
You don’t know what you don’t know about SEO
After helping another web agency this week, I realised that there is still a serious misconception about SEO. I wanted to share this story with you, so that you can make better decisions, save time, money and the reputation you've worked so hard to obtain. Let me...
Nobody likes waiting. You have 3 seconds. Use it or lose it.
Surfers will wait hours for the tide to change, to catch that perfect wave. It's so worth it... But did you know that you've got less than 3 seconds, before potential clients get tired of waiting for your website to load? 1. 2. 3. And they're gone. Surfers can't...
Is SEO reducing your visibility online?
Everybody wants to be on page 1 of Google for their search terms. But, did you know that the actions people take to increase their visibility online, often leads to the complete opposite result? Small business owners often dabble with search engine optimisation, with...
You don’t know what you don’t know, about website imagery
Yesterday a client asked if we could add another banner image to their websites homepage. My answer was "Yes, we can, but no we shouldn't." New content is golden, except for when it isn't.. You might be thinking "But Judy you always encourage us to add fresh content...
Web design clutter: When familiarity leads to a loss of perspective
There are 2 web design categories to choose from. No, scratch that. There's only one that you should consciously choose. But there's a second design category that many business owners unknowingly slip into. And it's detrimental to your efforts. Introducing Web Design...
Considering online advertising? This needs your attention first
You need to do something far more valuable before paying for online advertising. What I am about to share with you, will improve your online advertising results and reduce your costs. And that's just the beginning. As a spin-off, your website will be able to perform...
We need to talk about your “old-school” website
You'd be right to think that looks aren't everything. But wrong, if you thought the only problem with an old-school website, were it's looks.. it's far worse. And it's unacceptable because it's eating into your profits. The world is changing, quickly Leading-edge...
Stop managing your own website. Seriously. Stop it!
A lot of business owners think they can reduce expenses by managing their own website. However, this is one of the most toxic things they can do. Managing your own site changes, will water down your efforts and cost your business, in more ways than one. Every time a...
Are you ready to go viral?
Imagine having your content shared by the most influential person in your industry. Imagine the millions of people reading your post, sharing your image or retweeting it. The effects of going viral would snowball with reshares and reposts. Before you knew it, you...
The easy answer to a brilliant SEO question
I've just been asked a brilliant SEO question. It's brilliant because although the answer is easy to come by, it’s hugely beneficial. I wanted to share this insight, because it can help you, and other business owners of all shapes and sizes. Mark wanted to know what...
It’s time to redesign your website if…
Being able to identify when it's time to redesign your website is quite simple. It's also really important. You see the timing needs to be perfect. Get it right and you'll maintain the momentum you need, to keep your business growing. What's the average lifespan of a...
How to avoid Gmail Armageddon in your office
How much space do your employees have left in their Gmail accounts? Every day, billions of emails are being sent. At the same time, enormous files are being uploaded to cloud storage at an all mighty pace. Whether you have a file size policy in place or not, it's only...
1 Reason you can (and must!) afford quality web hosting
It's easy to overlook quality web hosting and instead be attracted to the $5 deals. But there is 1 surprising reason to avoid them: cheap hosting will cost you in the long run. And not just financially. Imagine for a moment that your website went down. At the worst...
How to check if your website page is mobile friendly in 3 easy steps
Google are now demoting website pages that aren't mobile friendly, in mobile search results. This new search algorithm came into play on 21st April 2015. Stay ahead of your competition, and retain all your SEO efforts in ensuring that all of your websites pages are...
Top 3 essentials for influencing Google search
There are 3 things that should happen, every time you Google your company name on a pc. Try it, you will only need 1 minute. Open your browser and Google your businesses name. No locations or keywords, just the name of your business. For example, instead of searching...
Grow your online shop, by avoiding this major mistake
We wanted to share a quick story with you. One that can help those with an online shop retain their customers, by avoiding someone else's mistake. Our needs were simple: Order groceries from a Brisbane online shop for delivery. Unfortunately, on the morning of...