Yesterday I was walking out of the surf after a cracking wave, feeling pretty cool. The sun was low, the water sparkling, and the waves just small enough to make me look like I knew what I was doing. I reached down to take my legrope off…. and misjudged the shorebreak.
You know what happens next. You’ve seen this before:
My board went flying
My hat went flying
And I went flying.
Don’t worry, no surfers were injured in the process – I came up laughing uncontrollably. Jeepers, I didn’t see that coming.
But what I did see coming is Google’s AI Overview getting it wrong. Not because it’s broken, but because it has to guess when websites aren’t giving it the right information.
You know what they say about assumptions
They can get you into trouble. Same goes for AI.
AI systems tend to blend whatever they can find. They mix outdated details, old reviews, missing services, or contradictory listings into a single “summary” that can be the first impression people see.
Unsupervised, AI could butcher your brand
There’s a lot of room for error here, and even more room for damaging your reputation or reducing your sales. See for yourself. Let’s find out what AI thinks your brand is.
Pick your platform (Google, Chat GPT, Perplexity, etc) and ask:
“Who is [Your Brand Name]?”
“What does [Your Brand Name] do?”
“Who is [Your Brand Name] a good fit for?”
You’ll learn instantly whether AI has a clear understanding of your business or whether it’s telling porkies.
But don’t stop there.
Using similar logic, find out who AI are recommending for the products or services you offer.
Who’s getting the limelight, you or your competitors?
When your website doesn’t give Google and AI what they want, when they want it, in the format they need it in, they fill in the gaps. Sometimes they’ll get it right. Sometimes they won’t.
Don’t risk sending your clients straight to your competition over a few simple settings – reach out to Judy to get this resolved, today.