- 762% increase in viewing time on key videos
- 760% increase in the number of videos watched to completion
- 66% more first-time visitors coming from Google searches
Building on this engagement, Dr Chabert recently launched Ask Dr Chabert, a premium subscription offering exclusive answers, insights, and personal support for people navigating men’s health challenges.
The challenge
While The Prostate Clinic had an exceptional reputation and an established website, its digital presence wasn’t fully capitalising on the wealth of video content available. Key challenges included:
- Videos not being seen by enough of the right patients
- Missed opportunities to help more patients
- Missed opportunities to attract new patients through Google search
The goal was to ensure that Dr. Charles Chabert’s expertise reached more people, kept them engaged for longer, and built even greater trust with patients.
Our approach
Seamless video integration
We made educational videos central to the website experience, placing them in prominent, relevant locations throughout key pages. This ensured patients could access them in the right context, when they were most engaged.
Mobile-first web design
With more than 70% of visitors arriving on mobile devices, our Gold Coast SEO strategy prioritised mobile and tablet experiences. We focused on smooth video playback, simplified navigation, and layouts that work perfectly on smaller screens.
SEO without compromise
We preserved The Prostate Clinic’s strong Google rankings during the redesign, while implementing a tailored SEO strategy for healthcare businesses. This boosted discoverability and brought in 66% more first-time visitors from Google.
The result
Today, The Prostate Clinic’s Gold Coast website is no longer just a place to find information, it’s a powerful patient education platform.
By making Dr Chabert’s expertise more accessible online, patients can get the answers they need in their own time, often before they even step through the clinic doors. This frees up Dr Chabert to focus his time where it’s needed most, in surgery, while still reaching and helping far more people than ever before.
The launch of Ask Dr Chabert builds on this success, giving patients worldwide direct access to trusted insights, support, and guidance from one of Australia’s leading urologists.