Blue Chair Wisdom saw a 134% increase in organic traffic after a complete website redesign focused on SEO, structure, and emotional connection. The outcome?
- 134% growth in organic traffic
- 50% increase in new visitors
- +1 minute increase in average engagement time per user
This wasn’t just a visual refresh, it was a strategic rebuild that helped more people find Brenda’s support services at the exact moment they needed them.
About the client
Blue Chair Wisdom is a New Zealand-based healthcare practice that guides individuals and organisations through emotionally complex challenges.
The challenge
The original site, which we’d designed years earlier, was no longer aligned with the depth or direction of Brenda’s practice. It also lacked the technical structure to perform well on Google and connect with today’s online audience. She needed a website that would:
- Make it easier to find her through search
- Create immediate trust and emotional safety
- Clearly communicate her evolving services and values
Our approach
Strategic search engine optimisation (SEO) for more visibility
We implemented an advanced SEO strategy that focused on structure, performance, and search intent, helping Blue Chair Wisdom show up in front of the right people at the right time. We targeted relevant healthcare-related keywords, created clear navigation, and optimised the site for speed and readability.
Design for trust and connection
Because trust is everything in healthcare, especially for emotionally sensitive topics, the site was designed to feel calm, warm, and welcoming. We highlighted Brenda’s story and values throughout the site to help visitors feel a personal connection from the first interaction.
Visual storytelling with depth
The layout was intentionally asymmetrical, designed to reflect the complexity of healing. We used abstract shapes and thoughtful imagery drawn from Brenda’s real-life experiences to ground the website in authenticity.
The result
Brenda now has a digital presence that reflects who she is and the impact of her work — while reaching more people than ever before.
If your healthcare business needs a stronger online presence that builds trust and delivers results, get in touch, we’d love to help.