Watertight Systems saw a 44% increase in time visitors spend on the website, a 38% growth in first-time visitors via Google, and 31% more new visitors overall after a complete website redesign and optimisation.
This wasn’t just a visual refresh – it was a strategic website rebuild that helped the roofing and construction company showcase its premium services, attract the right clients, and perform reliably online.
About the client
Watertight Systems is the Southern Lakes’ most experienced roofing and waterproofing company, working with leading architects and builders to deliver high-quality residential and commercial projects.
Built on trust and craftsmanship, their team ensures every project stands the test of time.
The challenge
The previous website was dated, didn’t reflect the quality of their work, and wasn’t optimised for today’s online audience. Watertight Systems needed a website that could:
- Showcase premium roofing and construction projects
- Clearly communicate their services and expertise
- Build trust with prospective clients
- Maintain strong visibility on Google while performing reliably
"We worked with Judy from Phancybox on our new website and couldn't be happier with the result. She was an absolute pleasure to work with - professional, responsive, and genuinely invested in bringing our ideas to life. Judy not only translated our vision into reality but elevated it, creating a website that was even better than we had imagined. We're thrilled with the outcome and would highly recommend Phancybox to anyone looking for an excellent website designer!"
Ludmilla Wist, Watertight Systems, Wanaka
Our approach
High-performance, premium web design
We designed a sleek, professional WordPress website with a bold, polished look that mirrors the quality of their work. Clean typography, bold accent colours, and striking project photography showcase their roofing and construction projects while positioning them as industry leaders.
Optimised user experience
Navigation was simplified to guide visitors through services, project galleries, and contact points effortlessly. The website structure highlights key offerings, making it easy for prospective clients to understand exactly what Watertight Systems delivers.
Content clarity and focus
Service pages were restructured and refined for clarity. Copywriting was customer-focused, helping visitors quickly grasp why Watertight Systems is the right choice for complex roofing and construction projects.
SEO and Google visibility
We optimised the website for search engines, targeting construction, roofing, and building industry keywords. Improved headings, site structure, and on-page SEO ensure the site ranks for the right searches, helping attract more qualified leads.
Reliable hosting and fast performance
The new WordPress site is hosted on our high-performance servers, ensuring fast load times, secure forms, and a smooth experience for desktop and mobile users alike. With Phancybox managing hosting and support, the team can focus on delivering exceptional construction projects.
The result
The redesigned website reflects the premium quality and professionalism of Watertight Systems’ work while driving measurable business results:
- 44% increase in average time on site
- 38% increase in first-time visitors via Google
- 31% increase in new visitors
By combining a sleek web design with high-performance web hosting and SEO, Watertight Systems is now attracting more qualified leads and showcasing their projects to the right audience.
FAQs
How can a roofing or building company website increase leads?
By engaging with a digital agency like Phancybox, your website can combine clear service descriptions, professional project galleries, fast hosting, and SEO to turn visitors into enquiries. Working with experts ensures your site performs reliably, ranks well on Google, and attracts the right clients.
What should a construction company look for in a web hosting provider?
When choosing a web hosting provider for your construction or building business, it’s important to select one that offers reliable performance, fast support, and a personal, responsive relationship. The provider should manage WordPress updates, have systems in place for backups and recovery, and offer guarantees on their service. Engaging with a professional web hosting provider like Phancybox ensures your WordPress hosting isn’t just reliable, but also actively managed, so your site performs well, stays safe, and supports business growth.
How can SEO improve a building company’s website performance?
SEO ensures your website ranks for relevant searches on Google, helping new clients find your services. Optimised structure, headings, content, fast hosting, on-page SEO and keywords make it easier for Google to display your site to the right audience.
Should I redesign my construction company website if it’s outdated?
Yes. An outdated website can hurt credibility and fail to attract the right clients. A modern redesign with updated visuals, performance improvements, and SEO strategies can significantly increase engagement and leads.
Which CMS or platform is best for a construction company website?
WordPress is often the best choice for construction and building company websites. It’s flexible, easy to update, and supports high-performance designs. With WordPress, you can showcase project galleries, manage content efficiently, and optimise your site for Google – all while keeping it secure and scalable as your business grows.