1440’s website no longer reflected Mike Kensington’s evolving focus as a business coach, and it wasn’t engaging the right audience. After our redesign and optimisation, the WordPress site now engages the right audience and presents Mike’s leadership coaching with clarity and authenticity:
- +107% increase in first-time visitors via Google.
- +83% increase in new website visitors.
- +25% increase in engaged sessions from organic search.
The refreshed website is now a professional yet personal reference point for prospective clients, clearly showcasing Mike’s coaching style and approach.
The challenge
1440 had been with us for over a decade, and its original site no longer aligned with the business, leaving the coaching business struggling to appeal to the right clients online. Mike’s focus had shifted, and the old site:
- Looked dated and failed to reflect his authentic coaching style.
- Didn’t appeal to the audience he was now targeting.
- Lacked structure and clarity to communicate his services effectively.
The goal was to create a modern website that would resonate with the right people, act as a credible reference point, and reflect the professionalism and warmth of Mike’s coaching.
Our approach
Refreshing a dated website
We redesigned the WordPress website with a modern, vibrant look that mirrors Mike’s approachable coaching style while maintaining the professionalism required to appeal to corporate and team clients.
Leveraging referrals with testimonials
Because 1440 relies heavily on word-of-mouth, we made testimonials a core feature. This helps prospective clients quickly see the real-world impact of Mike’s coaching and reinforces trust in his expertise.
Aligning with the right audience
We restructured the site content to clearly highlight the business coach’s authentic, relatable approach and services. This ensures that anyone visiting the site can immediately understand how 1440 supports leaders on their journey.
Reliable hosting and ongoing maintenance
As a long-term client, 1440 benefits from our secure hosting, proactive support, and ongoing technical updates, ensuring the website continues to perform as the business grows.
"Phancybox box is a seriously efficient and effective web design partner. They nailed it from the outset. Understood my business, took the brief and added so much value to the final solution. They have helped transform my business, brand and revenue. Being a smaller, focused web design business really meant I felt like they were a true partner, who got my business and what I wanted to achieve. Thank you."
Mike Kensington
1440, Wanaka
The result
The redesigned website has closed the gap between 1440’s business goals and its online presence. New visitors are finding the site more easily, first-time visitors via Google have grown by 107%, and engagement has increased by 25%.
Now, 1440’s website not only looks modern and professional but also communicates Mike’s coaching style clearly and effectively. It’s a trusted reference for prospective clients, reflecting the business’s values, approach, and the results leaders can expect when working with 1440.
FAQs
What should a business coach website include to attract the right clients?
A business coach website should clearly showcase your services, highlight client results through testimonials, communicate your unique coaching style, and be easy to navigate.
Strong Google visibility (SEO) and a professional, modern design also help you appear in search results when prospective clients are looking for coaching support.
How can I improve my website’s visibility on Google as a business coach?
Optimising your website with a strategic SEO strategy, creating high-quality content, structuring pages clearly, and ensuring fast loading speeds all help improve search visibility.
At Phancybox, we combine web design and SEO strategies to help coaching businesses reach more potential clients organically.
Why is website design important for leadership and business coaches?
Your website is often the first impression potential clients get of your coaching business. A professional, well-designed site builds trust, communicates your expertise, and helps visitors understand how your coaching services can benefit them.
How can I use my website to support referrals and word-of-mouth clients?
Even if most of your clients come via referrals, your website serves as a key reference point. Highlighting testimonials, case studies, and your coaching approach reassures new clients and strengthens your credibility.
What ongoing support should a business coach look for with their website?
Reliable website hosting, software updates, security monitoring, and the option for content edits or SEO adjustments are essential. With ongoing support, your site continues to perform well, attract clients, and remain up-to-date without requiring your constant attention.