A lot of business owners think they can reduce expenses by managing their own website. However, this is one of the most toxic things they can do. Managing your own website will water down your efforts and cost your business, in more ways than one. Every time a change...
Business Development
It’s not ok…
Off the back of a fairly disturbing phone call, I wanted to make sure we were all clear on a few things. And I’ll get straight to the point. It's not ok to wait weeks for a response from your digital agency. It's not ok to be ignored by your web developer. It's not ok...
Imagine wearing pyjamas to a client pitch
Can you imagine wearing pyjamas to your next client pitch? You wouldn't dare, would you (unless you're a Victoria's Secret model). When presenting to a potential client, you'd look sharp, right? You'd dress the part. So what about the rest of your client-facing team?...
6 Reasons to choose Gmail for Business (Google Workspace)
There are a number of email programs available for businesses to choose from, but we highly recommend Gmail for Business (or Google Workspace). Webmail is a common option that is usually free and provided with your domain purchase. Alternatively, there are also...
6 Things to Consider when Choosing the best Digital Agency
There are hundreds of web design companies in Brisbane and Auckland. So which digital agency is right for you? What should you consider when trying to choose the best Brisbane digital agency for your business? We've put together a few points for you to review. Discuss...
5 Cost benefits of using a Brisbane digital agency to manage your website
It's tempting to say that you'll manage your website changes in-house and that it's more cost-effective than using a Brisbane website company. On the surface, it may appear to be the better financial decision, after all, it's easier to just do it yourself. But which...
Is your website an investment or an expense?
Websites have the power to significantly enhance a business's revenue. When planned, implemented and managed appropriately, websites can act as an extension of your marketing team. They can sell while you sleep, reach a national (or international) audience, generate...
Website Tip: Every letter counts
Grammatically correct website content may seem like a no-brainer, but you'd be surprised how many people let it slip, and how important it really is. Using capital letters and commas in the wrong places creates all kinds of negative perceptions. And if you're trying...
Everything you need to know about Google Analytics end-of-life
Google announced this week that it will deprecate Universal Analytics on July 1, 2023. That's the version of Google Analytics set up between 2005 and now, probably the version that you're using on your website. It's been replaced with a new version of Google Analytics...
Before you design a website for your new business
There's a particular order of action when it comes to marketing a new business. And at the top of the list, is not designing a website. Before you find a web design company to develop your website, there's something else you need to do first. Something that will make...
How many years of sales are you willing to throw away?
This week was a great week. I helped a new client go from having no presence on Google (none!) to knocking out her 2 largest competitors for multiple high-priority phrases. But there was a catch. We did it all in under 24 hours No, that's not the catch, and it's also...
Why upgrade to Gmail for Business if Webmail is free?
Google's GSuite (Gmail for Business), is more cost effective than free webmail. No, that's not a typo, let me explain. Email services are expensive to run. Considering the advanced hardware and software needed to process emails. Think of the highly qualified support...
NOOSA WEBSITE DESIGN COMPANY
Sunshine Coast business development articles
One of our biggest challenges as a New Zealand web company, is around education. It’s helping business owners and marketing managers realise how many opportunities an effective website offers.
Your website is so much more than an information portal. It’s selling while you sleep, and not just for ecommerce website owners, for service based businesses too. Your website is constantly sending a message to people that are interacting with it. What message is your website sending?
When it comes to maximising the benefits from a website, think enhanced business reputation, increased enquiries, more sales, saving time, better use of resources and knocking out the competition.
Reaching page one of Google for your most profitable search terms is only a small part of the opportunity your website offers. There is so much more to it.
Our most helpful how-to articles
Since our Sunshine Coast digital agency covers a wide spectrum of services, our blog articles do too. Here is a collection of our most popular news articles about business development, and how you can use it to your advantage:
- How many years of sales are you willing to throw away?
- Why upgrade to Gmail for Business if Webmail is free?
- Stop managing your own website. Seriously. Stop it!
- I’m taking my own advice
Remember that your website is constantly sending a message to those using it. If you think that message isn’t quite as sharp, professional or accurate as it should be, please contact Judy directly to see how we can help.












