Many of us find the largest challenge for regular, quality blogging, is the time required to do so.
We’ve found a number of blogging tools and apps that you might not already know about, to lend a hand.
Repetitive blogging tasks can be automated, processes documented, ideas efficiently stored and creativity boosted.
How can you save time and improve your overall blogging process?
Well, hopefully through the use of 1 or more of these blogging tools. Take a peak at the ones you’re not already familiar with, and you’ll be cruising through your content marketing. If time or resources are tight, you could always outsource – this is far easier to do than it may sound. Contact our team for some more information if you need a hand.
Blog content ideas
Make use of these online tools for generating ideas and inspiration for your next article.
1. Quick Sprout – see what your competitors most popular blogging articles are about, via the “social media” tab.
2. Buzzsumo – ideal for brainstorming or planning content for your next blog.
3. Google Trends – center your blog around popular topics and conversations that are real time trends online.
Now that your creative juices are flowing, it’s time to put pen to paper (or fingers to keyboard?).
Writing composition tools
Visual.ly explain how to quickly and easily create visually appealing infographics and content for your website, in this short video clip. There’re a handful of other writing tools to review too:
1. Google Drive – make use of a tool you’re probably already familiar with, and take advantage of the spell/grammar checks while you’re at it.
2. Visual.ly – infographics are a great medium for communication online, use Visual.ly to help you through a seamless infographic creation.
3. Shareist – a content market platform that helps you manage the entire content marketing process from beginning to end.
Sharing your content
You’ve done the hard yards, now it’s time to distribute and share your content and watch the website traffic pour in!
1. Yoast – before you share, you can check that your blog is optimised for SEO. If Google can find your site, you’re already off to a good start.
2. Tweroid – a twitter tool that helps you know the best time to share your content with your unique followers.
3. Google Webmaster Tools – it’s really important to review and adjust your efforts as you progress. GWT is perfect for analyzing your search results to see what works (and what doesn’t).
Promoting your Content
Similar to sharing your content, promoting your content can help you get more traffic for your post. There are two ways to do this:
1. Promoting to people you have featured in the post
2. Promoting to those whom you think might be interested in reading your post.
The first one is pretty self-explanatory – you cite a reference to your claim, then you tell that person, “Hey, I mentioned you in my post..” or something like that.
The second one takes a bit more effort to do but it does pay when you get to do it right. In order to achieve this, you have to build a list of people who have already shared a post similar to yours. Brian Dean calls this strategy the ‘content-roadshow’.
A tool that can help you achieve this is NinjaOutreach.
Simply build your list of prospects and send out the outreach email – all within the tool.
There are so many online tools for all aspects of blogging and content marketing – take the time to research them and find the ones that work for you.
Get in touch with our digital agency team with any questions you might have, or to share a blogging tool you simply can’t live without!