Just like the latest fashion styles, web design trends are always evolving. With billions of websites online, keeping up with the latest trends in aesthetics and functionality can help your site stand out from the rest.
Whether you use WordPress, or any other platform, your brand can benefit from investing in a website redesign that delivers contemporary, top-quality web design. After all, it’s your first impression on the line.
Let’s take a look at six new web design trends that are set to lead the way in 2019 across Australia, and around the world.
1. Bright colour palettes
The bright colour trend evolved alongside flat design, which started gaining popularity last year. Now, the bold blues and attention-grabbing greens favoured by those implementing this trend are joined by neon shades to add vivacity and liveliness to web design.
The great thing about this trend is that it’s super easy to follow – there is no need for a total website redesign. Once you have decided on a bright colour palette, simply ask your web design team to deploy it across your site. Don’t forget to update your social media profiles too to ensure brand consistency across your entire digital presence.
2. Data visualisation
This beautiful interactive graphic shows the “DNA” of good government. You can compare multiple indicators to investigate their influence on countries, and share your findings with others.
Users love data visualisation, whether that be a simple infographic, map, timeline, or the unpacking of a sophisticated algorithm. The use of graphics and animations allows you to turn your data into a story – to give numbers a context and voice.
Visual elements are arresting, and communication is near instantaneous. As users grasp your brand’s story with a greater sense of connection and understanding, you can hopefully see a jump in the average time spent on your site, as well as an increase in conversion rates.
3. 3D elements
Meet Mr. Watermelon – watch the quick animation to see him in action.
The future isn’t flat. Web designers are beginning to favour rounded edges and subtle shadows over stark, sharp corners and flat layouts. These three-dimensional elements add depth and help users navigate a site in a way that feels more natural, by minimising the distinction between the digital and physical world.
Three-dimensional animations and illustrations are making a splash.
4. Vintage typography
One of the most refreshing trends digital agencies are seeing this year is a shift to more vintage-style, eclectic typography. Serif typefaces featuring bolder, thicker lines are becoming more popular.
One of the leading contributors to this 2019 web design trend is improved screen resolutions across both computer and mobile devices. With higher-res screens, serif fonts are now just as readable as sans serifs.
The use of gradients in web design is another 2019 trend that goes hand-in-hand with the increasing popularity of bright colour palettes. Gradients are a particularly useful way to break up text, add vibrancy, and ensure brand consistency for products or services that are ‘art poor.’
In 2017 web design trends, we saw gradients used as photo overlays, but this year, the burst of colour stands on its own. Now, you’ll see gradient backgrounds and even typography coloured with a gradient. Just don’t forget to use your existing colour palette to retain brand consistency.
6. Split-screen display
More than ever, website design needs to cater to mobile users; the rapid growth of split-screen layouts is a testament to this.
Basically, split-screen display is when, on a desktop device, the content is divided into two, side-by-side panels. When viewed on a smaller device, the panels collapse into vertical content blocks. The result is a seamless, cross-device user experience.